DC- Director of Communications--Hispanic College Fund

Director of Communications



Education: Bachelor (BA, BS, etc.)
Location: Washington, District of Columbia, 20005, United States
Posted by: Hispanic College Fund
Job Category: Communications, Marketing, Public relations
Language(s): Spanish
Job posted on: January 28, 2009
Area of Focus: Children and Youth, Community Service and Volunteering, Education and Academia, Media and Journalism
Type: Full time
Last day to apply: March 15, 2009
Last updated: January 28, 2009



Description:
Summary of Position:

The Director of Communications for the Hispanic College Fund devises and implements an overall, national strategic plan for communications, marketing, and media relations activities. Primary responsibilities include brand management, public relations, and community relations.

Essential Job Functions:

-Devises and implements a strategic plan for integrated communications, marketing, and media relations activities. The strategic plan will encompass solidifying HCF’s brand identity, raising awareness of HCF programs, and strengthening HCF’s internal communication
-Cultivates meaningful relationships with targeted, high-level external audiences including the media and key influencers to favorably position the organization’s image
-Works with leadership team and staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them
-Works with media teams from corporate sponsors to optimize the HCF/sponsor relationship
-Serves as communications advisor to HCF’s leadership in response to various public policy and advocacy issues that could affect its interests and constituents
-Manages HCF’s brand across internal departments and external audiences. Ensures consistency of brand in all forms of communications including print, electronic, and web materials
-Oversees development and approves all print and electronic communications, marketing collateral, as well as associated outside vendor relationships. Writes standard language to be used in marketing media, including the annual report.
-Conducts interviews and writes articles highlighting students, leadership and program staff for publication in online and print media
-Exercises judgment about which media opportunities to pursue, coordinates with the appropriate staff to organize, and prepares talking points, speeches, presentations and other supporting material as needed
-Develops and maintains a database of media contacts and actively engages and manages press attendance and coverage surrounding programs, events, and other projects
-Recruits and coordinates volunteer public relations committee members (local press representatives) for the Hispanic Youth Institute focusing on local newspapers, cable TV, and methods of communicating within separate communities
-Keeps committee members informed and motivated through regular contact, and helps with training.
-Responsible for website content, as well as social media outreach
-Performs other tasks and duties as required

Additional Qualifications:
Required Knowledge, Skills, and Abilities:

-Bachelor’s degree required. Majors in journalism, communications, public relations, English/writing preferred.
-3 to 5 years of work experience in a PR/communications capacity
-Proficient at using Microsoft Office applications and ease in learning new IT systems
-An innovative thinker who takes initiative and has a track record for translating strategic thinking into action plans and output
-Possesses the knowledge, intellect, temperament and flexibility to work effectively in a fast-paced, collegial and energetic environment
-Experience with new communications media such as social networking sites, blogs, e-newsletters, and others
-Fluent in Spanish
-Experience working with a diverse population and staff

How to Apply:
Please send resume and writing sample to hcfpres@gmail.com. No phone calls please.