NYC- Public Relations Manager-El Museo del Barrio

Public Relations Manager

Area of Focus: Art, Architecture, Music, Media and Journalism, Museums and Historical Societies
Education: Bachelor (BA, BS, etc.)
Location: New York, New York, 10029, United States
Posted by: El Museo del Barrio
Job Category: Public relations
Sector: Nonprofit
Last day to apply: July 25, 2009
Last updated: May 27, 2009
Type: Full time
Language(s): English, Spanish
Job posted on: May 26, 2009



Description:
REPORT TO: DIRECTOR OF EXTERNAL AFFAIRS
STATUS: FULL-TIME, EXEMPT

SCOPE AND PURPOSE OF JOB
The Public Relations Manager will be responsible for promoting the museum’s programs and mission to enhance its reputation as a vital cultural resource to the public and to build its audiences. S/he will develop communications strategies to promote the museum’s public image and programs using media outlets such as newspaper, radio, television, magazines and web sites. The Manager will also oversee the content of the museum’s exhibition and programmatic communications materials and will work with the Marketing Manager to create advertising plans. Many of the duties assigned to this position require working across different Museum departments; the manager therefore must have high initiative, very strong creative and strategic abilities and outstanding communication and people skills.

The Public Relations Manager will supervise the Webmaster and Graphics Coordinator, responsible for the content maintenance of El Museo’s website, and for the design and layout of institutional and departmental marketing and promotional materials, consistent with the organization’s established overall identity and appearance guidelines.

RESPONSIBILITIES
-Provides, in conjunction with Executive Staff, authoritative information on museum policies and procedures to the general public, press and media. Handle all press related calls and mail inquires regarding the museum’s programs and services.
-Create and disseminate bilingual press releases and general information regarding museum exhibitions, public programs, and special events.
-Maintain good personal contacts and updated database of local, national, and international art critics, editors, feature writers, freelance writers and broadcast journalists to develop extensive press coverage of exhibitions and other museum activities.
-Organize exhibition press previews and press related events, and represent the Museum at external events.
-Identify and secure media sponsorships to maximize event promotion when possible. Develop and maintain partnerships with media outlets.
-Develop all bilingual promotional materials within the museum relating to exhibitions, education programs (panels, lectures, festivals and family days), theatre programs (film festivals, concerts and in some instances, rentals and collaborations), special events, membership and community programs.
-Supervise design, production, distribution and mailing of internal and external printed bilingual communications materials, such as press kits, print ads and calendars of events.
-Work with Marketing Manager to select key promotional images for use in exhibition advertising and promotional campaigns in consultation with curators or program directors. Work with curators and right holders to clear images to use in promotional campaigns. Secure necessary approvals for all ad placements, including crediting information, and proofread all ad placements and printed materials to ensure quality control and accuracy.
-Coordinate photographic documentation of museum events. -Supervise camera and video shoots in coordination with the curatorial and operations departments.
-Supervise design, production and installation of external exhibition signage.
-Maintain and update press archives, publicity tracking system for exhibitions, public programs and special events.
-Work with Director of External Affairs to facilitate the efforts of the Board Marketing and Earned Income Committee.

QUALIFICATIONS
-BA degree, preferably in Communications, Journalism, Marketing or Art History.
-3+ years public relations/media relations experience, preferably in an arts and culture organization or public relations agency.
-Excellent English /Spanish bilingual written and verbal communication skills.
-Strong computer skills, including working knowledge of Microsoft office, desk top publishing and power point. Working knowledge of Bacons (Cision) media service a plus.
-Ability to write well and quickly under time constraints. Ability to manage multiple projects and budgets, tight deadlines and work independently in high pressure environment.
-Must be effective at pitching story ideas to journalists.
-Some graphic design experience and supervision of printing of materials.
-Knowledge of art and Latin American culture preferred.

El Museo del Barrio is an equal opportunity employer who does not discriminate on the basis of race, color, age, sex, sexual orientation, religion, ethnicity, national origin, disability, marital status, veteran status or any other legally protected status.
How to Apply:
E-mail cover letter, resume and salary requirements to external_affairs_jobs@elmuseo.org. Indicate Public Relations on the subject line of Email. No phone inquiries.


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