Wednesday, April 29, 2009

Chicago--Supervisor, U.S. Media Relations—McDonalds

About the Job
McDonalds is the largest and best-known global foodservice retailer with more than 30,000 restaurants, serving 46 million customers each day in 121 countries. Our outstanding brand recognition, experienced management, high-quality food, site development expertise, advanced operational systems and unique global infrastructure position us to capitalize on global opportunities. We plan to expand our leadership position through great tasting food, superior service, everyday value & convenience. Visit our web site to learn more about us.

About U.S. Media Relations:

The U.S. Media Relations Department develops and executes national media relations strategies designed to proactively tell the McDonald's story and deliver consistent, strategic brand messages to all external audiences. The department also manages brand reputation through crisis management across multiple disciplines of McDonald's USA, to help promote and protect brand McDonald's.

Supervisor of Media Relations: The Role

Working with the Sr. Manager and Manager of U.S. Media Relations, the Supervisor is responsible for assisting with media relations and crisis and issues management and other responsibilities to support McDonald's U.S. Leadership, home office departments as well as local markets, franchisees, suppliers and others, to help develop and execute media relations strategies that support business priorities, programs and leadership initiatives and executives that drive U.S. business plans.

Employee Responsibilities:

* Assist in the development of media relations strategies and opportunities to help strengthen consumer trust for brand McDonald's at a national and local level.
* Assist with fielding and managing day-to-day media inquiries.
* Assist with managing brand impacting issues and crisis situations.
* Assist with developing, maintaining and updating messaging materials including key messages and Q&A documents.
* Write and edit press releases, media statements and other relevant communications materials.
* Assist with executing proactive media placements to promote brand McDonald's and support the U.S. business strategy.
* Assist with facilitating media, crisis and issues management training for leadership, staff, franchisees, suppliers and agency partners.
* Assist with facilitating media interviews.

Media Relations Strategy & Counsel:

* Assist with managing media issues, including support of the 24-hour field assistance MAP Line.
* Collaborate with other groups within and outside the department, including field marketing and communications, as well as agencies to ensure alignment and provide support/counsel for national and local media relations and crisis management efforts.
* Assist with counseling partners on effective ways to reach key internal and external audiences with McDonald's messages.
* Gather, analyze and incorporate appropriate brand and industry research to ensure that media relations strategy resonates with, and motivates, McDonald's audiences.
* Measure and merchandise success of media relations strategy and how specific placements help to drive positive business results.

People / Relationship Management:

* Help ensure alignment and synergy with U.S. Marketing and Global Media Relation Team, as well as other functional teams within U.S. Communications and the U.S. Business.
* Build working relationships within and outside of the department / company.
* Participate in maximizing team effectiveness, efficiency, alignment and collaboration across the department.

Skills Requirements:

* Undergraduate degree in Communications, Public Relations, Marketing or other related field.
* 2-3 years Media Relations and Crisis Management experience.
* Demonstrated knowledge of social/new media technology as well as traditional print and broadcast media and crisis and issues management.
* Experience working with public relations agencies, account/business management.
* Must enjoy working in a fast-paced, multi-tasking, deadline-oriented dynamic environment with constant change.
* Detail-oriented, self-starter and good team player.
* Solution oriented problem solver.
* Networking and relationship-building skills are imperative.
* Strong written and verbal communication skills.
* Results-oriented and creative, strategic-thinker.
* Ability to influence and motivate others in an appropriate manner.

To apply Go to McDonalds website Code - 5229-DP/​JP

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