Evanston, Illinois--Vice President, Marketing & Corporate Communications , NorthShore University HealthSystem

Vice President, Marketing & Corporate Communications
Employer:
NorthShore University HealthSystem
Location: Evanston, Illinois 60201 United States
Last Updated: 04/24/2009
Job Type: Employee
Job Status: Full Time

Join NorthShore University HealthSystem, the only Illinois hospital named a 15 Top Major Teaching Hospital and one of the nation's 100 Top Hospitals* 13 times.



Located in the northern Chicago suburbs along the shores of beautiful Lake Michigan, our entities include: Evanston Hospital, Glenbrook Hospital, Highland Park Hospital, Skokie Hospital, Research Institute, Foundation and Medical Group.



We are currently seeking a Vice President, Marketing & Corporate Communications. This position is located in Evanston, IL with easy access to the CTA and METRA.

Position Scope:

Manage and coordinate all marketing strategy and business development activities for the system. Develop the system brand and drive growth though advertising, corporate communications, media relations, interactive marketing, publications, direct mail, physician referral/call center, etc. Create and manage proactive, effective and efficient marketing team that develops, executes and evaluates marketing strategies to advance organizational reputation and drive growth.



Position Responsibilities:



Marketing

· Develop and implement marketing strategies for key internal customers that support increased brand and program awareness and drive profitable growth.

· Provide leadership and oversight for overall brand development.

· Direct development of all internal and external marketing communications including brochures, advertising, newsletters, direct mail, interactive marketing, etc.

· Oversee internet strategy, web development and evolution of alternative media strategy.

· Oversee development and implementation of advertising campaigns.

· Ensure organizational standards for quality, cost effectiveness, accuracy and timeliness.

· Manage and oversee external vendor partners to effectively and efficiently support corporate marketing strategy.

· Build, develop and manage a marketing team capable of effectively developing and executing effective marketing strategies.



Communications

· Develop corporate communication strategies, including the development and implementation of corporate identity and all internal and external communications.

· Responsible for all media and public relations for the system.

· Implement corporate communication policies, including corporate identity standards, emergency and disaster planning.

· Monitor quality and content of all communication materials to ensure quality and consistency.



Business Development

· Support operational leaders in development of business strategies and marketing plans to support operational and financial growth goals.

· Oversee market research studies, competitor analysis and strategic use of external data sources to evaluate competitive position and drive market strategy.

· Provide analytical resources to support identification, evaluation and prioritization of capital equipment investments, program development and new business opportunities.

· Develop tracking mechanism to evaluate and demonstrate results.



We strongly believe that our reputation as a premier integrated delivery system of care depends upon those who invest their careers with us. For our mission – to preserve and improve human life – a work environment that retains happy, satisfied employees is essential.



NorthShore University HealthSystem offers employees all of the basics (i.e. medical, dental, life, disability) plus some great extras, including:



* Generous vacation and time off packages
* Two retirement plans (403B and employer paid pension plan)
* An extensive curriculum of on-site continuing education courses (everything from improving communication skills to MS Excel)
* Free or discounted wellness programs including smoking cessation, preventive care & yearly health assessments
* Discounts on products and services such as health club memberships, medical services and childcare
* Accessibilty to CTA/METRA & free shuttles at some sites and subsidized transportation costs



To find out more about life at NorthShore University HealthSystem or to apply for this position, please visit our Careers Web site at www.northshore.org/careers and select job opening 26568 under the Marketing/Corporate Relations job family.