DC-Links Media-- Public Relations and Media Manager

Public Relations and Media Manager



Salary: Commensurate with experience and qualifications
Education: Bachelor (BA, BS, etc.)
Location: Gaithersburg, Maryland, 20878, United States
Posted by: Links Media, Washington DC Metro
Posted on behalf of: http://www.linksmedia.net/
Job Category: Communications, Editing & Writing , Management , Public relations
Language(s): English, Spanish
Job posted on: May 7, 2009
Area of Focus: Media and Journalism
Type: Full time
Last day to apply: July 6, 2009
Last updated: May 12, 2009



Description:
Job Description:
Links Media, LLC, seeks a Public Relations and Media Manager to provide leadership and direction for a wide range of communications projects and activities, including providing public and media relations support, planning events, providing technical assistance and training, and supporting internal and external communications activities on domestic and international projects. He/she will oversee the timely, cost effective, and high-quality production and delivery of a variety of technical and creative informational, educational and communication messages and materials including press releases, articles, brochures, fact sheets, talking points, Q&A's, speeches, web content, meeting materials, presentations, marketing materials, meeting coverage, booklets.

Reporting to the Director of Integrated Marketing Communications and the Corporate Leadership, the Publications Manager will help develop and implement PR and communications strategies and media relations activities that communications reflect the strategic focus and the identified knowledge and information needs of Links Media and its portfolio. The successful candidate will be a strong team leader with good interpersonal skills, high energy, highly organized, and able to develop and manage their own work program. He/she also will have excellent written and verbal communication skills, and strong experience of managing the creation and implementation of an integrated PR and Media Relations strategies of various projects, ensuring Links Media’s communications are targeted in content, delivery, and audience.

Key Role and Responsibilities:
• Develop and implement media and PR strategies for a variety of integrated marketing communications.
• Write concise, creative, and effective PR and media-related materials, such press releases, pitches, fact sheets, speech materials, white papers, talking points and both online and traditional press materials on a variety of issues.
• Conduct strategy for crisis communication.
• Research and develop effective story angles and secure editorial opportunities.
• Organize and conduct media tours and briefings.
• Write and edit technical and non-technical documentation including trip reports, progress reports, reports to congress, and research papers on communication issues, articles, training curricula, and a variety of press documents.
• Provide strategic media advice both domestically and internationally.
• Provide spokesperson and media training.
• Coordinate live and taped interview situations.
• Research and analysis of news coverage and placement.
• Create press kits and briefing materials, press releases, media advisories, and other relevant information to provide the public and the media.
• Develop and maintain ongoing relationships with media representatives; maintain current media lists and up-date.
• Represent communications on behalf of Links Media and clients.
• Identify media opportunities to showcase services, people, and products.
• Find opportunities to promote client’s public image.
• Support efforts to position and promote the activities with external and internal audiences.
• Plan and conduct media events and trainings.
• Provide 24-hour, on-call media relations domestically and internationally, as necessary.

Minimum Qualifications, Knowledge, and Experience:
• Management/supervisory and client-facing experience.
• A Bachelor Degree in Public Relations, Journalism, Marketing, Communications, or a related field; Masters Degree in an appropriate discipline desired.
• Outstanding interpersonal, and written and verbal communication skills.
• 5 – 10 years of PR and strategy experience, and a track record of effectively utilizing the whole range of communications: advertising and PR, networks and databases, direct marketing, digital and viral marketing, sponsorship and competitions, promotions and events, etc.
• Exceptional writing skills; Experience writing content designed for adaptation/translation to multiple languages preferred.
• 100% proficient in English; an additional language (Spanish ideal) highly preferable.
• Familiarity with Latin America a plus.
• Experience leading strategic brainstorming sessions, media campaign development, and media placement execution.
• Proven success managing staff in strategic communication, public relations and information, media relations, public awareness campaigns, and crisis communication.
• Strong organizational and project management experience that demonstrates a high level of accuracy and attention to detail. Incumbent hired will have demonstrated the ability to coordinate and/or lead multiple projects simultaneously.
• Understanding of multimedia production for the development of media products such as VNRs, ANRs, and Webcasts.
• Understanding of events photography, graphics design, and publications and multimedia development.
• Experience creating and accessing news media libraries and wire services.
• Experience with events planning and execution, and promotions for local, regional, national, and international media.
• Experience coordinating all logistical aspects of small, medium and large scale events such as conferences, press conferences, symposia, town hall meetings, rallies, exhibits, TOT workshops, media tours, video and teleconferences, and Webinars.
• High level of proficiency in MS Office applications, including MS Project; Knowledge of other packages relevant to communications (e.g., Search Engine Optimization and Online Advertising formats) desirable.
• Ability to liaise effectively with senior management personnel, clients, the media, and stakeholders.
• Some travel required; must be open to working additional hours, as necessary.
• Ability to learn quickly, demonstrate critical thinking and make situation-appropriate decisions using sound judgment.
• Must be creative and a dynamic self-starter, comfortable with taking initiative, and able to work against deadlines with minimum supervision. As the unit leader, must be able to influence, persuade and motivate others, as well as work in the context of cross-unit tasks.
• Ability to work collegially under extreme deadline pressure and handle multiple work assignments. Must be able to work under minimal supervision and work/lead a team.
• Experience working in a high-paced, small company environment.

Links Media has the people, strategy, agility, and products to thrive in a highly dynamic and innovative environment. If you are a dynamic, successful, driven professional, Links Media is the company that will further your experience and career growth. We offer a highly competitive salary, comprehensive benefits including, medical, dental, 401k, and much more. As an Equal Opportunity Employer, we are committed to a diverse workforce. Equal Opportunity Employer M/F/V/D
How to Apply:
Please forward cover letter, resume, salary requirements based on history, and two short (max 300 words) writing samples to jobs@linksmedia.net in MS Word or fax to 301-987-5498.
Application Deadline: Open Until Filled or See Position Summary.