NYC-Vice President/Director Corporate Communications—Ketchum Public Relations

Vice President/Director Corporate Communications—Ketchum Public Relations (NYC)
General Responsibilities:
The VP/Director Corporate Communications will serve as the #2 in a
9-person Corporate Communications department, with a focus on external
communications. Through a partnership with the Partner/Director, this
position will serve as both a strategist and hands-on participant in
the department, responsible for creating and implementing strategies
and campaigns to protect and advance Ketchum’s reputation in the
market. Working in close partnership with internal communications,
this position will ensure cohesive messages and strategy are delivered
across all communication mediums (print, email, web, PR, advertising).
This position works closely with senior members of agency and other
internal clients to advance the firms communication strategy and is
responsible for the management and development of 3 team members at
various levels.
Specific Responsibilities:
Media Relations (up to 50%)
Responsible for the development and implementation of strategic media
programs. Build on existing media relationships while creating new
contacts (long-lead and short-lead, mainstream media, trade and
blogs), working to secure positive coverage for Ketchum in the media.
Serve as spokesperson for agency, drafting statements and responding
to media inquiries
Draft, edit and disseminate press releases, fact sheets, talking points and QAs.
Develop and implement annual editorial meetings with key trade
publications that align with corporate positioning.
Brand/Agency Reputation
Partner with the head of Corporate Communications on all aspects of
the Ketchum brand.
Work to proactively build on the agency’s favorable reputation with
target audiences, aligning all communications with the corporate brand
positioning.
Provide communications counsel for issues and other initiatives
impacting the firm.
Gain working knowledge of agency and larger industry trends.
Develop organized approach to awards submissions for agency, write and submit.
Oversee and manage agency’s global Web site.
Assist in development of speeches, articles and related communications
as needed.
Advertising/Marketing
Develop, implement and oversee high impact advertising programs for the agency.
Create, develop and manage marketing/sales materials and oversee
campaign to place Ketchum in appropriate listings.
Additional:
Plan and manage an annual budget and help allocate resources.
Engage in department or agency initiatives as needed.
Possesses deep understanding of all internal communications
strategies, tools and systems to ensure alignment with overall brand
messaging. Able to drive both internal and external communications
when needed.
Minimum Qualifications:
Minimum of 12 yrs. Corporate Communications experience, focused on
external communications and an expertise in media relations
Mix of corporate and agency experience preferred
Creative and strategic thinker
Proven ability to manage and develop staff; experience in managing
remote staff members a plus
Strong presentation & superb writing skills
Ability to counsel senior management, deal effectively with clients
and provide strategic counsel
Able to identify communication opportunities
Strong MS Word skills; working knowledge of PowerPoint
TO APPLY FOR THIS POSITION, PLEASE VISIT OUR WEBSITE:
www.ketchum.com/careers
NO RESUMES WILL BE CONSIDERED VIA ANY OTHER SOURCE.