Business Development Manager (San Mateo, CA)

About Adap.tv:

Adap.tv, the leader in video advertising, develops video advertising trading, serving and management technology that make video more profitable and less painful. It is the way video advertising works. The adap.tv marketplace (atm) is the industry’s first online video advertising marketplace. atm connects advertisers, agencies, publishers and ad networks with a robust marketplace to make smart buying and selling decisions in real-time. Adap.tv is also the creator of OneSource, the online video ad serving platform that empowers publishers to succeed in online video. A complete end-to-end solution, OneSource helps publishers increase advertising revenue, grow streams, make the right business decisions, and simplify every aspect of ad operations.

Responsibilities:

Reporting to the VP of Business Development, the Business Development Manger will identify, work with, and sign key video publishers to grow our publisher atm partners. Candidates must have strong working knowledge of the sales or business development process and practices within online advertising and media industry with online video publisher knowledge preferred.

Main responsibilities include:
• Executing a sales prospecting process that meets key publisher, territory goals and fulfills distribution needs for atm customers.
• Sourcing business from the top 400 Comscore video publishers, building and/or bringing a contact database, securing access to decision makers to introduce and close atm opportunities.
• Effectively communicating the benefits of a relationship with adap.tv by matching video inventory to the needs of atm advertisers (i.e. type of inventory, unit size, placement, geographic reach etc.).
• Selling publishers on deeper adap.tv partnerships and services use beyond just atm; including ato use, Yield management, placing all video inventories in atm, etc.
• Implementing a proactive approach to building out video and advertising industry intelligence, securing competitive video market knowledge.
• Introducing new adap.tv services and features to publishers as they are rolled out by product team.
• Achieving quarterly targets around sign up rates, inventory levels and atm connections.

Requirements:

• 3-5 years of general online media (display, search affiliate etc.), 1st party Video Publisher or Video Ad Network business development experience required.
• Strong quantitative and analytical skills, with good knowledge of video CMS´s, video players, cookies, beacons, web analytics and statistical analysis tools.
• Well versed with a variety of advertising categories and understanding of what inventory works for what advertisers, at what prices.
• Highly organized, with ability to manage multiple tasks simultaneously and work in a team oriented collaborative fashion.
• Great communication and interpersonal skills, solid relationship builder.
• Proficient in Microsoft office suite, with focus on Excel and PowerPoint.
• Business-level fluency in technology, with strong presentation and communication skills.
• Proven success in sales, business development, and product teams.
• Self-starter capable of flourishing in startup and/or un-structured environments.
• Energy and passion for growing an online video advertising business.
• BA/BS Degree in Business/Economics/Computer science desirable.

The ideal candidate will be a self-driven creative thinker, who is prepared to roll up their sleeves
and get the job done in a fast-paced growth environment with 3-5 years prior sales/business development experience. You must have relevant experience in online advertising and have a solid track record and strong relationships selling into publishers (video publishers preferred).

Compensation and Benefits
• Competitive salary, quarterly incentive plan
• Stock options in fast-growing, venture-backed company
• Health, Dental, Vision, and 401(k)
• Challenging, fun, dynamic work environment

If this challenge is for you, please submit your salary history/requirements and a resume to work@adap.tv Please put "Business Development Manager” in the subject of your email. Adap.tv is an equal opportunity employer.
NO AGENCY´s PLEASE! CANDIDATES SHOULD APPLY DIRECTLY to: work@adap.tv