Manager, Public Relations

Manager, Public Relations
Kaplan Division Kaplan Higher Education
City Fort Lauderdale
State/Province Florida
Position Type Full Time
Job Level Some Experience
Job Description Maintain favorable public image for Kaplan Higher Education online businesses by promoting and publicizing programs, accomplishments and significant news. Develop and implement policies and procedures for the public relations department. Oversee the preparation and distribution of news releases, press kits, alerts and other PR materials to media. Have the capacity to rely on experience and judgment to plan and accomplish goals.
• Develop proactive public relations plans/campaigns to generate coverage for all Kaplan Higher Education online schools and businesses
• Coordinate day-to-day PR department responsibilities for Kaplan Higher Education online schools and businesses
• Assist director in developing department procedures and policies
• Monitor and manage coverage generated by traditional media, social media and on the Internet
• Coordinate the press kit management process to ensure that materials stay up-to date
• Work in conjunction with the marketing team to provide PR support for marketing-related initiatives
• Support director on issues management activities and responses to media inquiries
• Develop and maintain relationships with local, regional, national and trade reporters and editors
• Manage editorial calendar opportunities
• Write and oversee press releases, alerts and additional media materials
• Assist in preparing students, faculty and administrators for interviews
• Compile media tracking reports that illustrate the team’s successes and areas for opportunity
• Assist director with collateral reviews
• Develop interdepartmental relationships to generate pitch-worthy stories and/or testimonials
• Assist in the management of all PR materials, including spokesperson and testimonial databases

Requirements:
Bachelor’s degree in English, communication or journalism with 5-7 years experience in public relations/communications including:
• pitching
• media relations
• crisis communications

Candidates should have agency and/or corporate media relations experience. Management experience is preferred. Candidates should also have excellent verbal and written communication skills, strong attention to detail, solid organizational and time management skills, ability to handle multiple tasks, effective project coordination with multiple stakeholders, as well as the ability to thrive in fast-paced, dynamic, deadline-driven environment.

Interested candidates will be required to provide writing samples and complete a writing test as part of the interview process.

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