Director of Communications and Marketing (Cambridge, Mass.)

Director of Communications and Marketing
American Repertory Theater, Harvard University
Cambridge, Massachusetts

The responsibilities and duties of the Director of Communications and Marketing (DCM) include, but are not limited to the following –

Marketing:

Develops, implements and oversees all efforts to maximize ticket sale income
Responsible for the establishment of both annual and monthly sales objectives in coordination with the ART's overall business plan
Provide senior management with regular updates, revisions and modifications to the plan
Lead the ART's efforts to aggressively and creatively grow existing sales revenue
Coordinates efforts to determine and implement appropriate language and images for all ART projects
Responsible for overseeing all advertising including but not limited to radio, print, television, electronic media
Responsible for all telemarketing activities and strategies
Oversees direct mail and electronic media campaigns including but not limited to brochures, articles for ART publications, subscription mailings, playbills, email newsletters, press releases, blogs, postcards, flyers, and current and emerging web-based initiatives
Develops and implements cross promotions with external vendors and institutional partners
Oversees correspondence and interaction with subscribers and multiple ticket buyers
Supervises and manages Marketing/Communications staff
Develops, creates and executes media sponsorships
Prepares and oversees budgets for the Communications and Marketing Department. The DCM reports directly to the Artistic Director/CEO
Communications:

The creation and execution of Market Research and the strategic implementation of initiatives based on the results
Consistent application of focused language and images to ensure clarity and impact of the ART message/brand in all departments that engage with the public, audience development, fund raising, and the Training Institute; Continually assess characteristics of the ART brand and design strategies and standards to ensure that they speak positively to the public
Designs and executes copy standards and ensure that they are integrated throughout the organization and across departmental lines
Develops and encourages synergies between marketing, audience development, and fundraising activities
Functions as liaison to artistic staff to incorporate appropriate information, messages and images in support of the work on stage
Establishes and oversees display information, marketing materials, and audience accommodations for all public spaces for two theaters
The DCM will work closely with the Development Director and Officers as he or she oversees our efforts to define and market the ART "brand". The DCM is included in regular staff meetings, season planning meetings, as well as regular Marketing / Communications meetings which include the staff he or she supervises plus the Artistic Director/CEO, and other senior Administrative and Artistic leaders.

This is a transformational moment for the American Repertory Theater. The ART seeks to revolutionize the theater experience by giving audiences a voice, a sense of ownership, and feeling of importance in the theatrical event. This audience-driven vision speaks directly to the ART's core mission-- "to expand the boundaries of theater." As we expand our idea of what makes up the theatrical event, we seek to make the arts an integral part of the life of the university while redefining and revitalizing theater for our community. In doing so, we seek to realize our vision to become America's preeminent theater.

Basic Qualifications:

Bachelor's Degree and 5+ years of experience as Marketing and/or Communications Director or equivalent are required. Proven experience in leading and participating in cross-departmental projects. Resume must demonstrate a wide range of familiarity with design, Internet, and database software.

Additional Requirements:

The successful candidate will have a demonstrated ability to think strategically and generate creative ideas, and will have illustrated examples of these past activities in marketing and communications initiatives. With imagination and creativity, candidates will be able to oversee marketing campaigns, from concept to delivery, ensuring further growth of the ART brand to enhance market reach. Excellent written, verbal, and supervisory skills are essential. Knowledge of ticketing software and hardware desirable. Attention to detail, teamwork and collaborative skills are a must.

Application Instructions

To apply: Visit our website at www.employment.harvard.edu and enter Req #20500BR