Chief Marketing & Communications Officer

Chief Marketing & Communications Officer

Count Me In is seeking a talented CMO to lead the organization’s on-line and communications efforts. The candidate will serve as both a strategist and hands-on practitioner, responsible for creating and implementing on-line strategies and communication campaigns to boost website traffic, registration, and media placements.
Working closely with a small internal team and external PR vendors, the candidate will be:
• experienced in building profitable online and offline businesses in content-driven organizations
• a demonstrated leader, with experience in recruiting and supervising staff and working well in teams
• a big picture, critical thinker who is inquisitive, informed, strategic, articulate, and confident
• ability to implement plans at a grassroots level on a tight budget
• a passionate advocate for women entrepreneurs and their ability to impact their communities
• savvy in new social marketing techniques as well as in traditional PR outreach methods
More specifically, the candidate will:
• Develop, direct, and implement the organization’s strategic communications plan for all internal and external constituencies.
• Ensure cohesive messages across all communication mediums--print, email, web, PR, etc.
• Track quantitative metrics related to website usage and event participation; evaluate the effectiveness of messages and content delivery; recommend corrective steps to drive registrations, attendance, media, and other goals.
• Oversee the development/production of on-line rich media web 2.0 programs, videos, user-generated content
• Manage functional website upgrades
• Develop and implement strategic marketing and media campaigns; edit and disseminate press releases, fact sheets, talking points, and other marketing collateral.

Additional Qualifications:
This talented individual will have the following qualifications:
• 7-10 years of experience as Marketing Director of an on-line media business with bottom line accountability
• 5+ years experience in web-based businesses, with expertise in building technology applications.
• 5+ years experience in the for-profit, not-for-profit or public sector, with direct experience in media and technology.
• Ability to translate business requirements into viable technology practices.
• Experience managing multi-functional teams including marketing, pr, finance, IT, web and operations
• Expertise in the use of social networking tools and techniques
• Expertise in understanding and creating Google Analytics reports, managing goal conversions, managing ppc campaigns
• Demonstrated ability to create strategies and lead successful implementation
• Superior writing, verbal, interpersonal, and management skills
• BA in English, Journalism, Communications/Marketing or related field.

How to Apply:
To be considered for this position, please send a cover letter, resume, and salary requirements to the Search Committee atjobs@countmein.org.