Title: Manager, Media Practice
Req Number: b-m-00001604
Location(s): San Francisco CA
About Burson-Marsteller
Burson-Marsteller (www.bm.com), established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. Burson-Marsteller's seamless worldwide network consists of 72 Offices and 65 affiliate offices, together operating in 90 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY), one of the world's leading communications services networks.
Burson-Marsteller is an Equal Opportunity Employer, EEO, AAE, MFDV.
Burson-Marsteller's San Francisco Media Practice has an opening for a Manager. Ideal candidates will have experience in public relations within the technology industry. Qualified candidates should have strong media experience as well as technology experience. In this role, you will be responsible for daily client contact and service, issue-oriented writing, building and maintaining media relationships and program development and team management. Candidates who have experience with corporate branding and issues management is a very large plus.
The Manager oversees day-to-day activities of the account team and projects as well as participates in new business development and support organizational initiatives. To add Client value, the Manager will maintain and grow business by managing team to insure Client satisfaction. Managers may be responsible for supervising work of Senior Associates, Associates and Client Executives. The Manager contributes to the professional development of their staff and oversees work for the Client with junior account handlers, internal service departments, external vendors, news media, and other Ad/PR agencies.
Responsibilities
' High level media relations with top tier journalist
' Developing and cultivating relationship with the Clients and external audiences
' Oversee day-to-day Client projects and/or events to insure the quality of work meets Client's objective in a manner that provides value
' Managing account administration duties such as billing and financial reporting
' Recommending and implementing initiatives that improve the public's perception of Clients
' Oversee all aspects of major events for Clients
' Handling special media inquiries
' Reviewing materials (e.g. pitch letters, news releases, backgrounders, fact sheets, bios, newsletters) prepared by junior staff
' Developing materials on complex issues (e.g. Q&A, speeches, collateral materials)
' Developing, pitching and placing positive stories by and about the Client in business, trade and consumer media, when appropriate
' Cultivating positive Client presence in trade media through releases, contact and responsiveness to inquiries/requests
' Maintaining clear and consistent communication between the Client and account team
' Partnering with Clients and other communications firms (i.e. ad agencies) to develop and complete communications plans
' Researching, assisting, and presenting new business proposals
' Developing original research, surveys, market studies for existing and new business proposals
' Developing complete communications plan for Clients
Skills
' 7-10 years professional experience in roles of increasing complexity and geographic reach
' Must have at least 4 years experience in a large PR Agency
' Strong oral, writing, and editing skills
' Must have excellent interpersonal skills
' Ability to supervise and motivate the work of account staff
' Ability to develop and present new business pitches
' Ability to manage numerous projects simultaneously
' Strong ability to develop and deliver presentations and pitches to Clients
' Ability to think creatively
' Ability to plan strategically and globally
' Ability to write strategic materials for Clients
' Understanding of the financial aspects of the business
' Proficient in computer software
' Recruit new talent that broadens and deepens our capabilities
' Attract, develop and retain talent
' Actively identify new talent
' Manage teams and individuals to enable them to perform to their fullest potential. Set clear expectations and demand high performance
' Motivate teams and individuals
' the needs of the client to the knowledge/expertise of the team members
' Quickly grasp and distill problems, make the tough decisions and implement swift action plans
' Think creatively and strategically
' Resolve conflict and negotiate effectively and tactfully
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