Executive Communications & Public Relations Manager
Corporation for Public Broadcasting
Washington, DC
The Corporation for Public Broadcasting is a private, nonprofit corporation created to ensure universal access to non commercial high quality programming and telecommunications services. We invest in programs and services that are educational, innovative, locally relevant, and reflect America's common values and cultural diversity. We feel that our fundamental purpose is to encourage the development of programming that involves creative risks and that addresses the needs of unserved and underserved audiences, particularly children and minorities.
CPB is currently seeking to hire an Executive Communications & Public Relations Manager to provide communications counsel to senior management and the Board, helping to enhance CPB's success by applying proactive and reactive communications strategy. The position will create PR programs that positively position CPB using communication tools and practices to reinforce CPB's message; guide and create strategic, high impact speeches, presentations, and other executive communications for CPB's President and CEO, and other CPB senior executives; support and execute the CPB media relations program, working closely with the Senior Director, Media Relations.
Specific Duties
Works closely with Communications and Government Affairs staff to develop CPB's communications strategy and implement the plan. Develops effective relationships with others at CPB in order to carry out that strategy.
Works closely with senior management and representatives from all departments to compile necessary informational material to facilitate public relations.
Creates and executes PR programs that positively positions CPB using communications tools and practices to reinforce CPB's message. Identifies speaking opportunities that help shape public opinion.
Draft speeches, presentations, op-eds, and other executive communications for CPB's President and CEO and other CPB senior executives that reflect the speaker's perspective and CPB's message to create informative, original and clear materials. Revises and modifies speeches, as requested, while monitoring and adhering to all deadlines. Ensures senior executives are prepared for media-related activities and other public relations events.
Implement overall CPB media relations plan for press outreach, media events, and media calls, collateral, crisis communications support and press material development.
Ensures awareness of CPB, public broadcasting system, and media industry activities and trends.
Builds strategic alliances and acts as a liaison with key public broadcasting stakeholders (e.g., PBS, NPR, APTS, and stations) in order to proactively create a collaborative environment for advancing CPB's public relations.
Participates in the preparation of weekly departmental status reports.
Performs project management duties for Communication Department, as assigned.
Required Qualifications
Bachelor's degree in a relevant discipline such as communications, journalism, public relations or a related field, or equivalent experience
Minimum of seven years of related work experience in progressive roles associated with the design, development and execution of public relations campaigns and extensive experience working with media on the local and national level.
Significant knowledge of and experience in a broadcasting and/or media environment and an understanding of content and programming products, services and systems, particularly relative to web, online, mobile, audio, video and/or digital media in addition to traditional media.
Demonstrated exceptional communication skills, both verbal and written, with the ability to persuade and influence, as well as make effective presentations to varying size audiences.
A high level of confidence, integrity, can-do attitude, and critical thinking, with a hands on approach to problem analysis/resolution
Strong interpersonal skills for building/fostering key relationships and establishing credibility with the ability to interact effectively with individuals and entities, both internal and external to CPB.
Strong organizational skills, attention to detail, sensitivity to time management and deadlines.
Excellent analytical skills are a must as is the ability to manage multiple priorities and make timely decisions, exercising sound, principled judgments.
Demonstrated creative abilities with the capability of translating new ideas into executable actions.
Proficiency with Microsoft Office or similar software.
Demonstrated ability to work independently as well as within a team environment.
Desired Qualifications
Advanced Degree or equivalent experience.
Familiarity with the public broadcasting system and CPB.
For more information about CPB, our programs, and our mission, please visit our website at www.cpb.org. Please submit your cover letter, resume, and salary history with the position announcement number 101003 to:
CPB Human Resources
jobs@cpb.org
202-879-9768 (fax)
Corporation for Public Broadcasting
401 Ninth Street, NW
Washington, DC 20004
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