Media Relations Advisor - Toronto, Ont.

Media Relations Advisor
Trillium Gift of Life Network
Toronto, Ontario

Trillium Gift of Life Network (TGLN) is a dynamic, innovative not-for-profit agency of the Government of Ontario leading the way in planning, promoting, coordinating and supporting organ and tissue donation in Ontario. We work collaboratively to foster organizational and individual growth; our values are honesty, trust, respect and compassion.

TGLN is currently seeking a highly motivated, energetic Media Relations Advisor reporting directly to the Director of Communications & Public Affairs to build the profile or organ and tissue donation in Ontario. Specific duties will include:

Developing an annual integrated strategic media relations plan in a broad range of traditional and new media in consultation with the Director, Communications & Public Affairs and other members of the Communications and clinical team to support the business and communications objectives of TGLN
Acting as a first point of contact for media
Building relationships with key national, provincial and local media to extend the reach and quality of media coverage on organ and tissue donation.
Writing, preparing and disseminating news releases, backgrounders, fact sheets and electronic media necessary to support the media plan
Writing materials for internal audiences
Monitoring trends, identifying developing issues, understanding implications (positive/negative) and recommending messaging and solutions to communications staff and senior management
Collaborating with and supporting the Communications, Community Relations and Volunteer Services Advisors on media to support special events and community volunteer activities as spelled out in the current business plan, to ensure smooth operations and clear communications about plans and activities.
Regular monitoring, analysis, evaluation and reporting on media relations activity
Other communications duties as assigned, including assumption of responsibilities of colleagues based on workload, absences or staff turnover
Qualifications and Skills:

A post secondary degree or diploma in journalism, communications, public relations or equivalent experience is required.
Minimum of 5 to 7 years working experience as a communications professional is required.
Demonstrated understanding of communications principles and practices as they apply to traditional media relations and social media
Highly motivated self-starter with demonstrated ability to work in a team-oriented environment
Above average research, writing and editing skills to support the production of high quality communications materials
Highly developed oral communications, interpersonal and relationship building skills to provide communications support to all levels of staff, internal and external stakeholders.
Strong time management skills with the ability to prioritize multiple tasks and projects in a fast paced, results oriented environment.
Strong organizational ability with attention to detail.
Professional and service oriented attitude that demonstrates tact and diplomacy.
Able to identify and communicate potential needs and problems and work independently with minimal supervision
Proficiency in the Microsoft Office suite: Windows, Word, Powerpoint, Excel; basic html


To Apply:

Trillium Gift of Life Network offers a competitive salary and an excellent benefits package. Please apply to Human Resources, Trillium Gift of Life Network, 522 University Avenue, Suite 900, Toronto, ON M5G 1W7 by March 31, 2010, referencing competition # MRA-SF-01. Fax:416-214-7807. E-mail: human_resources@giftoflife.on.ca.

Trillium Gift of Life Network thanks all applicants for their interest, however, only those applicants considered for this posting will be contacted.