Pepsico
Plano, TX, US
The PR Manager is responsible for working directly with the Brand teams to ensure the Brand equity message is maintained with the consumer population through a variety of media forums. This includes both internal and external messaging and crisis management.
Seek broadcast, print and internet coverage for FLNA in consumer-focused news outlets
Develop and use press materials for media interviews that will position FLNA as a snack industry leader, an innovator in the food industry and a key player in Health & Wellness and Diversity & Inclusion initiatives
Develop and sustain excellent working relationships with assigned trade and local (Print and TV) reporters to position FLNA in-line with expectations
Act as company spokesperson (TV, print and on-line), as needed for brand initiatives and crisis management
Assist with writing for internal communication materials
Coordinate with PR director to manage news stories affecting FLNA (recalls, obesity and nutrition)
Co-Manage social, digital and on-line communication platforms
Identify and manage measurement tools to track FLNA's positioning in the media
Establish a working relationship with Marketing's brand teams
Requirements: Bachelor's degree in Public Relations or Journalism
Minimum 7-10 years experience in a dynamic Media Relations and Public Relations environment
Strong contacts with trade and local media
Understanding of and experience in emerging social, digital and on-line media
Excellent writing ability, particularly under tight deadlines
Ability to identify, create and capitalize on news-making opportunities
Bachelor's degree in Public Relations or Journalism preferred
Bilingual (fluent in English and Spanish) preferred, not necessary
Public relations agency or corporate communications experience preferred
Consumer products background preferred
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