MEDIA- DC: Senior Vice President, Diversity & Innovation-Corporation for Public Broadcasting

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Aprill

Confidential Position Specification
Corporation for Public Broadcasting
Senior Vice President,
Diversity & Innovation




CONFIDENTIAL POSITION SPECIFICATION
Position Senior Vice President, Diversity & Innovation
Company Corporation for Public Broadcasting
Location Washington, DC
Reporting Relationship Reports to the President & CEO
Website cpb.org


COMPANY BACKGROUND/CULTURE
The Corporation for Public Broadcasting is a private, non-profit corporation that was created by Congress in 1967. The Corporation is not a government agency. It promotes public telecommunications services (television, radio, and online) for the American people. CPB invests in more than 1,000 local radio and television stations . . . their services, their programs, and their ideas. These CPB-funded stations reach virtually every household in the country. CPB is the largest single source of funding for public television and radio programming. CPB funds diverse and innovative programming that's useful, educational and cultural. Most CPB-funded television programs are distributed through the Public Broadcasting Service (PBS). CPB-funded radio programs are distributed primarily through National Public Radio (NPR), American Public Media, and Public Radio International (PRI). CPB created PBS in 1969 and NPR in 1970. CPB does more than invest in quality programming; it helps parents and teachers educate children. CPB intends to help every child learn. CPB funding and research make public broadcasting a trailblazer for the communications media. Public broadcasting was the first to distribute television and radio programs by satellite, and the first to use closed captioning and descriptive video.

The mission of CPB is to facilitate the development of, and ensure universal access to, non-commercial high-quality programming and telecommunications services. It does this in conjunction with non-commercial educational telecommunications licensees across America. The fundamental purpose of public telecommunications is to provide programs and services which inform, enlighten and enrich the public. While these programs and services are provided to enhance the knowledge, and citizenship, and inspire the imagination of all Americans, the Corporation has particular responsibility to encourage the development of programming that involves creative risks and that addresses the needs of unserved and underserved audiences, particularly children and minorities. The Corporation is accountable to the public for investing its funds in programs and services which are educational, innovative, locally relevant, and reflective of America's common values and cultural diversity. The Corporation serves as a catalyst for innovation in the public broadcasting industry, and acts as a guardian of the mission and purposes for which public broadcasting was established.


KEY RESPONSIBILITIES
The SVP, Diversity & Innovation provides strategic guidance and leadership for strengthening CPB’s capacity to serve as a catalyst for innovation and inclusion within public broadcasting and for broadening the reach and diversity of its audience. The SVP identifies opportunities for CPB and the system that will 1) ensure that policies, content, and operations reflect common understanding and shared values related to inclusion, engagement, and outreach, and the broadening diversity of the communities which public broadcasting serves; 2) reinforce public media’s commitment to underserved and unserved audiences; and, 3) increase public media’s ability to deliver high quality programming, content, and services which are compelling, relevant, and culturally diverse.


Specific duties include:

• Provides advice and counsel to the CEO and CPB leadership about changes that will strengthen public broadcasting’s ability to serve increasingly diverse and technically savvy audiences and works on behalf of CPB to guide industry leaders to broaden and deepen services to emerging markets and audiences. Utilizes research and market studies to frame and serve as a framework for suggesting appropriate strategies.
• Works with the Executive Office to develop internal and system-wide plans, and help conceive and execute initiatives associated with CPB’s overall innovation and inclusion strategy in order to drive change and deliver identified outcomes.
• Represents CPB at the highest levels of the public broadcasting system, as well as with key political leaders and other key stakeholders, to champion innovation and inclusion in programming, digital technology, and workforce recruitment and development designed to increase public broadcasting’s relevance to an increasingly heterogeneous America.
• Collaborates with CPB’s senior leaders to incorporate innovation and inclusion into CPB’s policies, planning and operations. Ensures that the values of diversity – engagement, inclusion, respect, and cultural competence, are shared and applied throughout CPB. Works with department heads to foster cross department collaboration around innovation and inclusion and to make certain that efforts are fully leveraged across the company.
• Serves as a change agent to foster the ongoing development and continued enhancement of CPB’s relationships within the public broadcasting system (i.e., with NPR, PBS, APTS, etc.) as well as with major groups and organizations focused on cultural diversity, particularly the National Minority Consortia, by acting as a liaison and advocate for innovation and inclusion initiatives. Engages these groups, as appropriate, in developing CPB’s investment strategies.
• Works closely with the Minority Consortia, and as appropriate, other relevant organizations, in order to create and facilitate partnerships that reflect a shared approach to innovation and inclusion in the development and delivery of high quality and value- added content and services.
• Works with the Communications & Public Affairs department to ensure CPB has a communications strategy to influence and encourage commitment to CPB’s innovation and inclusion objectives and initiatives.
• Establishes evaluation processes to gather and monitor feedback from target groups and other relevant data sources to measure and assess the impact of CPB’s innovation and inclusion strategies within CPB and across the system. Prepares reports for the CPB leadership, including the CPB Board and other key public broadcasting stakeholders, to ensure understanding of the impact of CPB’s innovation strategies as well as to garner continued support and buy-in for these efforts.

Additional duties include:

• Keeps abreast of innovation initiatives within the commercial and public service media industries, particularly as they relate to diverse programming and community service and outreach.
• Collaborates in developing innovation and inclusion focused research to support CPB’s work in this area.


Relationships include:

Internal:
Has significant and frequent interactions with the President and CEO, as well as other CPB leadership, regarding CPB and public broadcasting system-focused strategies for innovation and inclusion and for the purpose of providing advice and counsel internally to ensure that these strategies are integrated and modeled within the day-to-day operations of CPB. Direct reports to be determined.

External:
Develops and fosters relationships and represents CPB within the public broadcasting system, as well as with representatives from various community, media and government organizations and groups, in order to influence and foster innovation and inclusion across and within the public broadcasting system.


YEAR ONE CRITICAL SUCCESS FACTORS
• Development of opportunities, priorities, and partnerships for strengthening CPB’s capacity to serve as a catalyst for innovation & inclusion within public broadcasting.
• Creation and implementation of strategic plans for internal and system-wide innovation and inclusion initiatives.
• Development and maintenance of internal and external relationships which are critical to CPB’s mission and objectives, particularly in relation to innovation and inclusion.
• Positive and thorough representation of CPB at the highest levels of the public broadcasting system, as well with key political leaders and other key stakeholders.
• Establishment of evaluation process to measure and access the impact of CPB’s innovation and inclusion strategies within CPB and across the system. Prepares report for the CPB leadership.
• Successful achievement of fiscal objectives.

PROFESSIONAL EXPERIENCE / QUALIFICATIONS
• Ten years of experience in policy, strategy or leadership roles, particularly related to change management, and/or enhancing cultural diversity and inclusion initiatives.
• Demonstrated knowledge of and experience with strategic planning, policy development and budgeting. Significant experience developing and implementing strategies for achieving business objectives as well as organizing and managing multiple priorities.
• Strong organizational skills, attention to detail, and sensitivity to time management and deadlines.
• Demonstrated analytical skills with the ability to report and manage qualitative and quantitative data, as well as the capability to exercise sound, principled judgments.
• Excellent oral and written communications skills, advanced persuasion and negotiation skills, and advanced presentation skills.
• A high level of confidence, integrity, decisiveness, and a professional executive presence for interacting with key leadership, decision-makers, and stakeholders.
• Demonstrated leadership skills with the demonstrated ability to establish credibility, influence others, navigate disagreement and achieve consensus, resolve conflicts, forge ambitious goals, and inspire others to work together to achieve them.
• Excellent interpersonal and team skills for building and fostering key internal and external business relationships, particularly with individuals and groups with diverse backgrounds and needs, with sensitivity and respect for all.
• The ability to be a self starter, proactive, and results-oriented while balancing varying and sometimes contradictory business factors, as well as the ability to demonstrate good judgment and critical thinking at both the strategic and functional levels.
• Knowledge of and commitment to public broadcasting’s mission and values.
• Leadership experience in broadcasting, content production, digital media, or a similar field is a plus.
• Demonstrated awareness of digital media or information technology is desired.
• Must be able to travel.

LEADERSHIP CHARACTERISTICS
Making Complex Decisions
• Can solve even the toughest and most complex of problems; great at gleaning meaning from whatever data is available; is a quick study of the new and different; adds personal wisdom and experience to come to the best conclusion and solution, given the situation; uses multiple problem-solving tools and techniques.

Creating the New and Different
• Is able to come up with the next great breakthrough thing to do; is creative, a visionary, and can manage innovation; is an effective strategist full of ideas and possibilities; sees multiple futures; has broad interests and knowledge; can both create and bring exciting ideas to market; comfortable speculating about alternative futures without all of the data.

Being Organizationally Savvy
• Maneuvers well to get things done; maze bright; knows where to go to get what he/she needs; politically aware and agile; knows what the right thing to do is; presents views and arguments well.

Communicating Effectively
• Writes and presents effectively; adjusts to fit the audience and the message; strongly gets a message across.

Managing Diverse Relationships
• Relates well to a wide variety of diverse styles, types, and classes; open to differences; effective up, down, sideways, inside, and outside; builds diverse networks; quick to find common ground; treats differences fairly and equitably; treats everyone as a preferred customer.

Inspiring Others
• Is skilled at getting individuals, teams, and an entire organization to perform at a higher level and to embrace change; negotiates skillfully to achieve a fair outcome or promote a common cause; communicates a compelling vision and is committed to what needs to be done; inspires others; builds motivated, high-performing teams; understands what motivates different people.

Acting with Honor and Character
• Is a person of high character; is consistent and acts in line with a clear and visible set of values and beliefs; deals and talks straight; walks his/her talk; is direct and truthful but at the same time can keep confidences.


EDUCATION
A bachelor’s degree is required. An advanced degree in a relevant field is desired.


COMPENSATION
A competitive compensation package will be provided.