PR/ Marketing- NYC: Marketing Manager- NUL

Manager, Marketing


Education: Bachelor (BA, BS, etc.)
Location: New York, New York, 10005, United States
Posted by: National Urban League
Job Category: Marketing, Project management, Public relations
Salary: 55,000 - 68,000
Last day to apply: January 23, 2009
Last updated: January 7, 2009
Type: Full time
Language(s): English
Job posted on: January 7, 2009
Area of Focus: Media and Journalism



Description:
Summary:

The National Urban League seeks a Manager in the Marketing & Communications department. The Manager will contribute to the development and implementation of marketing strategies to communicate the organization's mission, programs, research, advocacy efforts and events to key constituents and through a wide variety of marketing channels. S/he undertakes all traditional marketing activities including promotions, event support, and collateral design and development. The Manager reports to the Vice President of Marketing & Communications, but also works very closely and independently with other department leaders.

Essential Functions:

•Implement marketing and communications strategies and tactics to support organization’s objectives cross functionally – print, online, and broadcast media.
•Ensure consistent implementation of branding throughout the organization (departments and affiliates as needed) including marketing messages, uniform graphic design standards and the implementation of appropriate measures to facilitate uniform use of branding.
•Review all content for spelling, grammar, punctuation, and consistency within project deliverables and timeframes.
•Contribute to the creation of content for Urban Influence magazine and its website.
•Assist in the development of materials, such as the annual report, newsletters, advertisements, pamphlets, postcards, brochures, web design, E-blasts, and special publications (e.g., marketing materials for prospective donors, invitations). Development includes writing and overseeing production and distribution.
•Manage and/or provide assistance for events.

Digital Marketing Responsibilities:

•Drive the organization’s online presence via the website, electronic newsletters and social media to increase visibility and engagement.
•Manage website content development and updates to ensure the quality, integrity and accuracy of all information posted to the website.
•Create, edit and work with the IT department and/or contractor to publish content (still and video imagery and text) to the website to ensure organizational updates are made in a timely manner.
•Work with IT to expand the website’s content and interactivity; create new web opportunities as needed.
•Develop and ensure execution of long-term Web and e-Marketing strategies and plans for the organization.
•Lead e-marketing efforts to facilitate growth of the E-Store.
•Develop effective on-line marketing, advertising and promotional projects while staying within the parameters of approved budgets.
•Keep pace with emerging online trends to increase effectiveness of marketing, advertising and promotional programs.

Additional Qualifications:
Experience:

•4+ years of marketing experience, ideally at a non-profit organization.
•3+ years of print production experience and working with graphic designers and photographers.
•3+ years of digital marketing or e-commerce marketing experience preferred.
•2+ years of event management experience.
•2+ years of experience managing video production projects.
•2+ years of experience targeting audiences of color, especially using new media channels.

Skills and Knowledge:

•Strong project management and organizational skills, including extreme attention to detail and deadlines.
•Ability to work in a fast- paced and team-oriented environment and independently organize work resources with the capability to work on multiple projects and/or assignments simultaneously.
•Outstanding written and verbal communication skills, with an exceptional capability in developing effective interpersonal relationships.
•Ability to write and edit copy for a broad array of promotional materials.
•Flexibility, creative thinking and the ability to address marketing objectives with a limited budget while leveraging cost-effective means to achieve ambitious promotional goals.
•Exceptional PowerPoint skills with the ability to transform broad messages into a concise set of visually appealing slides and accompanying talking points.
•Strong ability to work well with others with poise, tact and diplomacy. Ability to work cross-departmentally and collaboratively.
•Must possess a high degree of proficiency with Microsoft Office including Word, Excel, Access, PowerPoint and Outlook.

How to Apply:

To apply, submit cover letter & resume to Human Resources Department, National Urban League, 120 Wall Street, New York, NY 10005 or e-mail recruitment@nul.org

National Urban League is an Equal Opportunity Employer


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