PR- New York or Los Angeles-DIRECTOR OF MEDIA FIELD STRATEGY- GLAAD

looking for someone with good media, organizing sene and a track
record working with african american comminities.....they will have
staff and report to me...they don't necessarily have to be lgbt

DIRECTOR OF MEDIA FIELD STRATEGY

WITH FOCUS ON COMMUNITIES OF AFRICAN DECENT

New York or Los Angeles

Job Summary

The Director of Media Field Strategy oversees the work of the Media
Field Strategy department, which executes GLAAD's national field work,
including responding to defamatory coverage of LGBT issues in
regional/local media, building communications capacities of statewide
and local community partners, and executing strategic communications
campaigns in support of LGBT advocacy efforts around the country. The
Director of MFS will also lead GLAAD's work with in African American
communities.


GLAAD's Media Field Strategists are responsible for the organization's
outreach efforts and media strategy with statewide and local LGBT
advocacy organizations and local and regional media outlets. The
Director of Media Field Strategy will supervise the Media Field
Strategists as they build and sustain relationships with local LGBT
and allied organizations to help enhance their work through media
relations and media activism while furthering GLAAD's mission and
presence throughout the country. The Director of Media Field Strategy
will also develop and strengthen GLAAD's professional contacts with
LGBT and mainstream media outlets nationwide and represent the
organization within state and national coalitions.

Responsibilities

Direct the planning, implementation and execution of GLAAD's
programmatic work in regional and local communities with focuses in
communities of color.
Execute GLAAD's efforts in African American communities, building
specific relationships within communities of faith
Supervise visibility campaigns and outreach efforts with statewide and
local LGBT advocacy organizations, working with individual Media Field
Strategists to plan and implement trainings, media strategy meetings
and support for day-to-day communications efforts
Assist Senior Director of Media Programs, Director of National News,
Entertainment Media Director and other Media Programs directors with
communications and programmatic strategies
Lead programmatic staff in New York and Los Angeles offices, setting
strategic direction for the team program
Develop; implement and project manage new initiatives to support media
activism on the local level as it relates to LGBT equality
Ensure strategic coordination between local visibility efforts in
support of LGBT efforts and visibility and engagement of communities
of color both LGBT and allied
Provide guidance and support to the Media Field Strategy team in media
monitoring, communications with organizations and journalists and
creation and distribution of press releases, media advisories and
op-eds
Develop, maintain, and adhere to media protocol and systems for media
outreach and response. Establish communications and conduct meetings
with editorial boards and writers to regional and national
publications to analyze LGBT coverage, pitch story ideas and build
partnerships with GLAAD
Establish and maintain clear communication objectives for Media Field
Strategy staff
Cultivate relationships with other LGBT and allied organizations to
develop strategies for coalition building and partnerships
Lead Media Field Strategists with issues related to their regions
including identifying action and/or response plans
Plan, write, edit, and proof materials including releases, alerts,
letters to media professionals and other documents as needed,
particularly as they pertain to local and regional media outlets and
GLAAD.org
Supervise the implementation of projects and campaigns related to the
Media Field Strategy team's work (web campaigns, publications, etc.)
Oversee Media Field Strategy team presence at statewide and local
events, such as conferences
Travel as needed to conduct trainings, meet with activists and
journalists to develop media strategy and provide support to monitor
and mobilize around media coverage and planning in key situations
The work of GLAAD resembles a campaign-style work environment; there
is always a high level of energy, excitement and activity for everyone
in the organization; preparing for the next events/activities to
accomplish our important media advocacy work, fighting the defamation
against the LGBT community and changing hearts and minds about our
need for full equality. Staff members are expected to consciously and
continuously promote the mission, values, programs, and impact of the
organization when presented with opportunities for participating in
membership development and reaching out to personal connections on
behalf of GLAAD.
Complete other duties as assigned
Qualifications

REQUIRED - Bachelor's degree and substantial experience in journalism,
communications or public relations
REQUIRED – Strong proven track record of having worked in both LGBT
and mainstream media
REQUIRED – 2+ years prior experience working directly in or with
Communities of African descent
REQUIRED – 3 + years of extensive managerial and supervisory
experience in managing a large staff
REQUIRED - Previous experience working on political and/or issue campaigns
REQUIRED - Strong writing skills required
Demonstrated project management skills.
Demonstrated success in writing, reporting or placing media coverage preferred.
Extensive public speaking experience highly desirable, including
presentations, delivering skills-building trainings and media
interviews.
Proven track record developing strategies, think critically and problem solve
Strong organizational skills, ability to manage multiple tasks to meet
deadlines and desire to be a self-starter preferred.
Experience working with polling data, framing messages and developing
media plans preferred.
Experience in working with community and faith based organizations preferred.
Experience in volunteer management and office administration preferred.
Working knowledge and understanding of LGBT and allied political,
cultural and social organizations highly desirable.
Either strong working knowledge of history and issues regarding
lesbian, gay, bisexual and transgender advancement and media
representation or demonstrated capacity to understand issues quickly
and competently highly desirable.
Inclusively is a vital part of GLAAD's work. Skills necessary to
create a more diverse and inclusive environment are a plus.
Supervision

The Director of Media Field Strategy reports to the Senior Director of
Media Programs and has other full-time direct reports in the Field
Strategy area


Compensation

Salary commensurate with experience. Benefits include 403B retirement
plan participation; Escalating vacation plans with three weeks+ of
paid vacation time to start; Paid sick and personal days and holidays;
Flexible Work Arrangements program; Healthcare, and Flex Spending
accounts; and Organization paid health benefits including medical,
dental, life, EAP and long-term disability insurance. GLAAD is a
business casual dress environment.

Contact:

Name: Human Resources (no phone calls, please)
Email: jobs@glaad.org



Other Notes:

GLAAD does not have the ability at this time to provide sponsorship
for this position.
GLAAD does not have the ability to provide relocation benefits to candidates.
GLAAD is a business casual dress environment.
Candidates MUST be able to pass both financial and criminal background check.
The above statements are intended to describe the general nature and
level of work performed by people assigned to this classification.
They are not intended to be construed as an exhaustive list of all job
duties performed by the personnel so classified. Management reserves
the right to revise or amend duties at any time.
This job description reflects management's assignment of essential
functions; it does not prescribe or restrict the tasks that may be
assigned. Critical features of this job are described under the
headings below. They may be subject to change at any time due to
reasonable accommodation or other reasons.


The Gay & Lesbian Alliance Against Defamation (GLAAD) is dedicated to
promoting and ensuring fair, accurate and inclusive representation of
individuals and events in all media as a means of eliminating
homophobia and discrimination based on gender identity and sexual
orientation.


GLAAD is an equal opportunity employer.