PR- Boston:MEDIA COORDINATOR

MEDIA COORDINATOR

Education: Bachelor (BA, BS, etc.)
Location: Boston, Massachusetts, 02108, United States
Posted by: Massachusetts Coalition for Adult Education, Inc.
Job Category: Advocacy, Communications, Public relations
Salary: $25 - $30 an hour
Last day to apply: January 14, 2009
Last updated: December 29, 2008
Type: Part time
Language(s): English
Job posted on: December 29, 2008
Area of Focus: Media and Journalism



Description:
The Massachusetts Coalition for Adult Education (MCAE) is a statewide membership organization of educators, adult students, and others who support equal educational opportunities for adults. MCAE is dedicated to the advancement of adult basic education (ABE) through high quality services and professionalism in the field from basic literacy and English for Speakers of Other Languages through high school equivalency and transitions to post-secondary education. MCAE has approximately 800 members from community-based organizations, libraries, school systems, non-profit organizations, business and industry, labor unions, correctional facilities, community colleges, colleges, and universities.

MCAE informs its membership, policy makers, and public officials about the importance of adult basic education. We are looking to enhance our current repertoire of materials, activities, and relationships in order to communicate effectively with the general public. We plan to develop and implement a strategic ABE public relations campaign.

MCAE seeks a part-time Media Coordinator to assist with developing and coordinating our media efforts, including our strategic ABE public relations campaign. The position is for 10 hours per week and does not include benefits.

JOB DESCRIPTION FOR MEDIA COORDINATOR

Overall Responsibilities:

The Media Coordinator will work on improving and increasing MCAE’s public relations capacity and effectivenss. The Media Coordinator will work closely with the MCAE Public Relations and Public Policy Committees, media and graphics consultants, the MCAE media intern, the MCAE Public Policy Field Organizer, and the MCAE Executive Director. The Media Coordinator will report to the MCAE Executive Director. This position is grant funded from January to September, 2009.

Specific Responsibilities:
? Work with an independent polling service, MCAE Committees and staff to:
o Design poll structure and questions
o Analyze poll results
o Create a baseline report on the level of public awareness and support for Adult Basic Education
? Develop and implement a strategic public relations plan that will include the development of unified messages and strategies to attract various constituencies, strategies to work successfully with the media, and the following materials:
o Brochure
o Public service announcements (psa’s)
o Improved website pages
o Ideas for story lines and opinion pieces
o Templates for press communications including press releases
o Media contact list
o E-newsletter
? Report public relations activities including tracking the number of:
o Brochures distributed
o Times psa’s are aired and where
o Website mentions of ABE on non-MCAE sites and where
o Number of hits to MCAE website
? Develop relationships with reporters at media outlets, such as newspapers, radio, TV, and Internet.
? Utilizing an electronic clipping service such as Google, track the number of stories, editorials, op ed pieces, and press releases published about ABE. Clippings will be checked to ensure relevance and avoid duplication in order to get a reliable count.
? Maintain and update website. Increase the amount of ABE content on the site and expand contacts to other ABE and allied sites.
? Using MCAE’s report-back and new database system, track the number of calls, visits, and emails to state legislators regarding ABE support, funding and policy issues as a result of MCAE’s public relations and advocacy activities and compare to level of activity in the prior fiscal year.
? Attend Public Relations committee meetings, at least one Public Policy Committee meeting, and any other relevant Public Relations events.
? Arrange for press and photography coverage for MCAE and other ABE events.
? Work with an intern, who will assist in above activities as needed.

Additional Qualifications:
? Demonstrated success in media activities, such as public relations, website design and/or management, or implementing media strategies.
? Knowledge of the ABE field preferred.
? Demonstrated excellent written and oral communication skills, including telephone skills.
? Demonstrated excellent interpersonal communications skills.
? Demonstrated excellent organizational skills and attention to detail.
? Demonstrated excellent computer skills, including e-mail, listserv, spreadsheets, and database use. Ability to update websites preferred.
? Must have valid driver’s license and reliable access to an automobile, and be willing to travel as required.
? Willingness to work flexible hours.
? Be able to work both independently and as part of a team.
? Be a self-starter who is also able to take direction.
How to Apply:
Contact: Kenny Tamarkin, Executive Director
website: www.mcae.net
Location: MCAE Office, 6 Beacon Street, Suite 415, Boston, MA 02108

Resume and cover letter should be sent to:

MCAE
6 Beacon Street, Suite 415
Boston, MA 02108

Or emailed to:

KTamarkin@mcae.net