Director Public Relations - El Segundo, CA (Mattel)

Fortune Magazine has named Mattel to its 2008 "100 Best Companies to Work for"

Mattel, Inc. is seeking a Director, Public Relations to join our Public Relations and Brand Communications team located at the Corporate Headquarters in El Segundo, CA.

Job Description:

Develop and create strategic, comprehensive public relations campaigns as well as manage and measure effectiveness of targeted media relations focusing on consumer, business and trade press on behalf of the Mattel Brands portfolio, specifically the leading name in die-cast - Hot Wheels - plus, a dynamic portfolio of Entertainment-licensed toys for girls and boys, and some of the most popular games in the industry.

Meet with Mattel marketing teams to indentify marketing goals, and provide strategic communications direction. Manage external PR agencies in the development and execution of PR campaigns utilizing internal resources and external partners in the execution of strategies designed to generate brand/product publicity.

Job Responsibilities:

• Serve as primary day-to-day contact/counsel to Mattel Brands marketing team for PR planning and execution within brand marketing plans
• Work with internal marketing team and external marketing partners (studios, labels, licensees, designers, celebrities, etc.) to develop and execute PR plans
• Oversee and manage PR agency partners throughout planning and execution cycle, including budget management
• Work with VP of PR/Communications to position and profile department among Mattel Brands organization, including compilation of ongoing executive updates
• Supervise, provide direction and counsel to direct reports including mentoring and growing their skill set/involvement during programming/execution
• Counsel and assist with crisis/issue work as relates to Mattel Brands; draft messages and responses as appropriate, work with Consumer Affairs and Corporate Communications to develop course of action and define appropriate by-case role for Mattel Brands PR
• Brief Mattel Brands executives and brand leads (VPs, Directors) for media interviews; develop messaging appropriate to interview and provide thorough hard-copy and in-person briefing experience; staff interviews and manage interview process
• Must be articulate and able to represent the brands in the best light in order to secure positive editorial coverage and serve as spokesperson for Mattel Brands as appropriate
• Maintain regular contact with trade, business, entertainment and consumer journalists covering the toy industry and ancillary industries; audit press to discover industry trends or hot button issues
• Manage PR budgets for various brands

Requirements:
Experience Required:

• Bachelors Degree in Journalism, Communications, or Public Relations required
• 10 + years experience working in Public Relations at agency or with consumer products/brands, interactive or video games, packaged goods
• Must have maturity, and strong time management skills
• Specialized media knowledge with strong media contacts, understanding of competition and industry as well as knowledge of pop culture trends
• Strong verbal communications required, as well as persuasive writing skills and flawless editing skills
• Must have presentation skills, and ability to interface with all levels of management and key decision makers



At Mattel, we have a vision to be The World's Premier Toy Brands - Today and Tomorrow. We will achieve this vision because our people are creative and energetic, thriving on innovation and passion for the business. Mattel is committed to supporting and developing employees and their career goals with a host of meaningful advantages and opportunities, including development through our global Leadership Development Center, tuition reimbursement, on-site childcare, and a fitness and recreation center. As the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, Hot Wheels®, American Girl® and Fisher-Price®, Mattel is not only one of the best places to work, it's also a lot of fun. If you're as excited about the future as we are, consider this opportunity.

Mattel is an Affirmative Action/Equal Opportunity Employer

M/F/V/D
Contact Information
Contact: Patricia Bojorquez
Address: 333 Continental Blvd
El Segundo, California 90245
United States