SENIOR MEDIA RELATIONS OFFICER - New York, NY (Columbia Business School)

COLUMBIA BUSINESS SCHOOL

SENIOR MEDIA RELATIONS OFFICER



Columbia Business School seeks a Senior Media Relations Officer. Reporting to the Director of Public Relations, the Senior Media Relations Specialist is responsible for the development and execution of an aggressive media relations strategy to increase Columbia Business School's national and international visibility and reputation as a leading business education institution and home to hundreds of the world's most preeminent business thought-leaders.



RESPONSIBILITIES



1. Develop, manage and supervise implementation of media outreach strategies to promote the CBS brand and signature programs (full-time MBA, Executive MBA, and Executive Education), as well as conferences, alumni events and other initiatives
2. Identify and leverage media opportunities to promote CBS faculty, students and alumni
3. Execute creative media outreach strategies in concert with other CBS communication vehicles (website, publications, video, etc.)
4. Supervise all media communications and routinely pitch stories of the day while contemporaneously securing longer lead placements in top tier media outlets
5. Supervise and cultivate collaborative relationships with print and broadcast media, including financial publications (Business Week, Financial Times, WSJ and The Economist); develop rich understanding of, and relationships with, global media, with emphasis on India and Asia
6. Understand and leverage new/rich media and secure multi-dimensional coverage through a variety of leading-edge media formats and channels; conduct news style video interviews of School thought-leaders for a variety of Internet and off-line uses
7. Supervise and cultivate collaborative relationships with faculty members in order to promote their research and thought leadership; conduct periodic media training and build a bench of motivated, responsive, go-to faculty spokespeople
8. Build collaborative relationships with University Public Affairs as well as other professional schools within the University community
9. Ensure prompt response to media queries, establishing CBS as a go-to media resource
10. Supervise media relations manager, other support staff and liaise with production staff in the School studio.


MINIMUM QUALIFICATIONS



Bachelor's degree required; master's degree preferred. Minimum of four to six years of relevant, demonstrated experience in journalism, agency public relations and/or media relations in academic or nonprofit setting(s).

Must be a proactive media pitcher, creative thinker, exceptional writer and energetic self-starter. Must have a demonstrated track record of impressive media placements in top-tier media outlets. Working knowledge of press databases is required. Must have excellent research, oral communication, interpersonal and organizational skills.



We are an equal opportunity/affirmative action employer. Minorities are especially encouraged to apply.

For a full job announcement and qualifications please visit our web site:



https://jobs.columbia.edu/applicants/Central?quickFind=113722



Req. #055285

Requirements:
Forward your resume and cover letter to: cbsjobs@gsb.columbia.edu. Kindly include salary requirements; applications missing this information will not be considered. In the subject line please include the job title. CU is an EEOC Employer