Promotions and Communications Manager - Tewksbury, MA (AARP)

AARP Financial (AFI), an affiliate of AARP, with over 39 million members strong – and more joining us everyday – is the "most powerful grassroots organization" around according to Fortune magazine. If you’re ready, here’s your chance to take action and make an impact in Tewksbury, MA.

We’re seeking an individual to oversee the development and implementation of external and internal strategic communications initiatives to support and drive overall awareness and lead activity for AFI. You will be instrumental in the delivery of AFI’s messages and positioning through the effective use of the media and public relations activities and work cross-functionally to determine best practices to achieve goals outlined in AFI’s strategic plan.

Additional duties:
• Responsible for portion of overall marketing budget and shared responsibility for awareness sales goals
• Manage relationship with PR agency
• Advise senior executives on messaging, talking points, policies, and issues to ensure that communications are clear, concise, and effective
• Oversee and prepare speeches, board presentations, white papers, talking points, market commentaries, and other external/internal communications to meet communications goals and objectives
• Manages relationships with key industry analysts and media
• Proactively leverages AFI activities to present a coordinated image/reputation to targeted audiences.

Qualified candidates are invited to apply on-line at: www.aarpjobs.com (see AARP Financial). We are an Equal Opportunity Employer that values workplace diversity.

Requirements:

Requires:

Bachelor’s degree and 15 years of experience; or an equivalent combination of training and experience related to the duties of the position
• Excellent ability to plan and execute communications and public relations strategies
• Demonstrated expertise and solid understanding of finance and personal finance, investment strategies, investor protection, financial industry practices, products, and regulatory and legislative issues affecting investors
• Demonstrated ability to work effectively with colleagues and to build a deep organizational commitment to articulated direction
• Excellent oral/written and presentation skills
• Proficiency in preparation and presentation of analytical reports and documents regarding financial and investing issues
• Experienced commentator in the media on finance and personal finance issues
• Proven experience leading, motivating, and inspiring others
• Direct experience working with executive and senior management
• Proven ability to lead a diverse team of professionals in analyzing, planning, developing, and managing major projects and initiatives