NYC- WNYC Radio-DIRECT MARKETING PRODUCTION MANAGER

DIRECT MARKETING PRODUCTION MANAGER



Education: Bachelor (BA, BS, etc.)
Location: New York, New York, 10013, United States
Posted by: WNYC, New York Public Radio
Type: Full time
Last day to apply: March 10, 2009
Last updated: February 9, 2009
Language(s): English
Job posted on: February 9, 2009
Area of Focus: Foundations, Fundraising, and Philanthropy, Media and Journalism



Description:
DIRECT MARKETING PRODUCTION MANAGER
WNYC FM & AM are America’s most listened to public radio stations, heard by more than 1.1 million listeners each week in the New York Region. From popular local programs such as The Brian Lehrer Show, The Leonard Lopate Show, and Soundcheck to the award-winning national series On the Media, Studio 360, and Radio Lab, WNYC offers a unique service in the nation’s most competitive and dynamic radio market. WNYC produces significant cultural reporting and music, concert and festival programs as rich and diverse as the city itself.

In addition to broadcasting news from NPR and the BBC, WNYC also maintains an award-winning local news department focused on investigative journalism and community issues.
WNYC airs 24 hours a day, 365 days a year on FM 93.9, AM 820, and www.wnyc.org, where listeners can access the stations’ cutting edge podcasting technology and online programming on WNYC2, our HD and internet radio. As an employer, WNYC offers a unique professional opportunity to work alongside a tremendously creative staff, a passionate audience and an unparalleled product.

The Direct Marketing Production Manager will work with the Director of Membership, vendors, and consultants in the planning and execution of mail and telemarketing initiatives for WNYC’s Membership and Midlevel programs including: renewals, buy back, add gift, lapsed, acquisition, sustainers, upgrades, acknowledgments, and pledge bills. S/he will manage the entire production process to ensure that initiatives are implemented within budget and schedule. The Direct Marketing Production Manager will also contribute to creative development, ensuring that package design and specifications are the most cost-effective and production takes advantage of all possible economies of scale. S/he will work with vendors to explore new formats and potential cost-savings.

Responsibilities include but are not limited to:
• Develop and maintain annual production schedules for printing, data-processing, personalization, mail shop, and calling for all direct mail and telemarketing initiatives
• Participate in creative development of direct marketing packages and components to ensure that their design and specifications are the most cost-effective and their production takes advantage of all possible economies of scale
• Get bids from print, mail shop, and merge-purge vendors for planned initiatives, budget/reforecast, and new formats/new creative: provide specifications and quantities; solicit recommendations from vendors about production options and cost savings; review and make recommendations about bids
• Supervise printing, merge-purge, data-processing, personalization, and mail shop vendors: coordinate between artist and printer; provide instructions to printers, merge-purge, and mail shop vendor; ensure Target DBS delivers files on time to vendor; resolve any problems with files; review print proofs, personalization proofs, insertion proofs, and merge output; review invoices against quotes; resolve production, billing, or other issues with vendors; monitor inventory levels at mail shop.
• Monitor and maintain postage accounts, advances, and refunds; review 3602s and other postage receipts; prepare postage reconciliations. Act as WNYC’s primary liaison with the post office
• Monitor delivery of mail through seeds and “Planet Tracking” software
• Maintain expense spreadsheet to compare actual expenses against budget. For each initiative, determine production CPMs. Prepare other cost analyses as needed
• Maintain sample files and books
• Supervise list manager and service bureau; review and approve list orders; review list rental income back-up; maintain revenue tracking document; monitor revenue against budget projections and if variances, work with list manager to determine cause.
• Process invoices, liaise with vendors and Finance Department, and maintain budget spreadsheets
• Serve as back-up to Database Manager as required
• Other projects and tasks as assigned

Qualifications
• Bachelor’s degree or equivalent work experience required
• Minimum 3 years direct marketing production experience, required
• Strategic approach to direct mail and telemarketing, required
• Aptitude and prior experience with numbers and managing budgets
• Effective oral and written communication skills, required
• Proficiency with Microsoft Word and Excel, required
• Ability to prioritize and handle several projects simultaneously, required
• Strong organizational skills, required
• Knowledge of Team Approach or other fundraising software, preferred
• WNYC listener, preferred
• Non-profit fundraising experience, preferred
• This position requires use of a computer, telephone and other office and broadcast equipment; ability to communicate effectively through a variety of methods; requires ability to work extended hours as needed

To apply for this opportunity, please submit a cover letter, salary requirements and resume online to jobs@wnyc.org with “Direct Market Production Manager,” in the subject line.

WNYC must receive all information requested in order to consider your candidacy.

Qualified candidates only please. No calls, no agencies.
Candidates selected for interview will be contacted.
WNYC IS AN EQUAL OPPORTUNITY EMPLOYER.
How to Apply:
To apply for this opportunity, please submit a cover letter, salary requirements and resume online to jobs@wnyc.org with “Direct Market Production Manager,” in the subject line.

WNYC must receive all information requested in order to consider your candidacy.

Qualified candidates only please. No calls, no agencies.
Candidates selected for interview will be contacted.
WNYC IS AN EQUAL OPPORTUNITY EMPLOYER.