Washington, DC--VP, Marketing Plans & Programs – Renaissance

VP, Marketing Plans & Programs – Renaissance
Publication or Company Marriott International, Inc.
Industry Marketing
Salary Competitive
Benefits 401K/403B, Bonuses, Dental, Health, Stock/Options
Job Duration Full Time
Job Location Bethesda, MD USA
Job Requirements Renaissance is an emerging brand that requires a strong focus on building market awareness and consistently, delivering the brand promise to the consumer, the associates, Marriott International and Owners.

Job Summary
Based in Bethesda, Maryland, the Vice President, Marketing Plans and Programs-Renaissance, is a key member of the Marketing Strategy and Integration team, lead by the SVP, Marketing Strategy & Integration team, and dedicated to the Renaissance brand that is lead by the SVP, Lifestyle Brands. He/she will be responsible for development and execution of the Renaissance sales and marketing plan, including marketing communications and programs (including promotions, partnerships, public relations, events, ecommerce, reservations and all channels of the integrated plan). He/she will also be responsible for budgets and results for Renaissance brands, as well as the management and development of the marketing planning staff.

He/she will ensure the brand’s marketing strategies are fully understood and effectively implemented in Renaissance hotels, sales and marketing, operations and market organizations on a global basis to increase return on investment and gain market share. The effectiveness of this role will be determined by the ability to deliver on the primary marketing objectives for the brands and key segments, including: revenue, profit, key awareness and perception shift measures as pre-established.

Essential job functions include strategic leadership, operational excellence, talent management, owner/franchise & business unit relations, sales support, and revenue management.

Candidate Profile
(Education, experience, skills and attributes that are important for this position)

• Eight or more years experience in the development of marketing plans and marketing program management.
• Eight or more years with proven track record of developing high impact global marketing communications platforms and successfully executing at all touch points
• Eight of more years of highly successfully Global agency management
• Eight or more years of hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance. Must include experience and demonstrated leadership in running large-scale marketing programs.
• Must have multi-discipline experience across the marketing function: including planning, programs, promotion, marketing communications, partnerships, events, etc).
• Experience must include analysis and synthesis of customer and macro-economic trends and information, as well as familiarity and proficiency with quantitative approaches.
• Demonstrated success in evaluating risks and developing proactive strategies and plans to mitigate business issues and risks.
• Experience evaluating business trends and developing and successfully implementing new business programs and strategies that enhance multi-unit business performance.
• Excellent knowledge of individual travelers (B2C) demand creation including leadership experience in integrating marketing communications (e.g. publicity, advertising, direct response marketing, eChannels and events).
• Lifestyle experience preferred.
• Prior experience leading teams to achieve established service levels; experience supervising either managers of individual contributors or managers of managers preferred.
• Ability to hire, direct and develop effective staff.
• Proven ability to lead cross-functional teams engaging and involving many aspects of the business (e.g., sales, marketing, revenue management, brand, etc.,) in development of marketing plans, strategies and initiatives.
• Exemplary track record of effectively managing large, complex budgets and to perennially achieve total and project budget goals. Must be able to evaluate pro-forma forecasts.
• Demonstrated ability to deliver results under difficult conditions, even when faced with complexity and ambiguity.
• Creative agency experience a plus.
• Bachelor degree in related area required; MBA preferred.

About Our Company MARRIOTT INTERNATIONAL, INC. is a leading lodging company with more than 3,100 lodging properties in the United States and 66 other countries and territories. It is ranked as the lodging industry’s most admired company and one of the best places to begin and grow a career.