Boston: Regional Communications Manager/ McDonalds

Title: Regional Communications Manager (Boston)
Category: Communications
Req Number: mcd-00005430
Location(s): Westwood MA

Job Location: Westwood, MA 02090

Position Purpose
To serve as trusted and strategic partner to the Regional Leadership Team and RLC. Communicate information and create efficiencies that will ensure alignment, drive business results, improve QSC Superiority and promote the brand in our restaurants. This will be accomplished by providing strategic direction and execution in the areas of management messaging, e-communications, external/public relations, and special projects. Key customers include General Manager, QSC Vice President, Regional Owner/Operators, and Regional constituents.

Principal Accountabilities
In addition to following McDonald's policies and procedures, principal accountabilities include, but are not limited to:

INTERNAL

Communications Strategy & Counsel
* Proactively deliver internal communications strategy and plan for the region, including determining and championing the voice and messages for the region. Lead the process to shape messaging, and recommend strategy/tactics to support the Plan to Win.
* Identify key communication opportunities within the McDonald's system, including Regional Operator Association Meetings, Department Leadership Meetings, Staff Meetings, Manager/ Crew Rallies, etc.
* Provide strategic direction to management and team members on using the most effective and efficient communications processes and tools.
* Strategize, create, schedule and review messaging for PTW updates/presentations, speeches, and other internal communication functions (voicemail, email, web site, etc.)
* Strategic member of the Regional Leadership Team ' privy to confidential information.
* Leverage, align and channel appropriate responses to and from home office, division and region.
* Serve as a liaison with Divisional and National communications to align business messaging with regional strategy.

Leadership & Management Messaging
* Act as gatekeeper for consistent messaging. Be the O/O liaison on behalf of regional officers
* "Pulse" of the Region. Ensure ongoing dialogue within the region around the regional Plan to Win, and keep a pulse on hot topics and rumors. Stay ahead of the issues
* Provide messaging alignment between the region's business strategy and the messages delivered by the region's GM and QSC VP.
* Provide communication support to help drive the business. Examples include the PTW teams, RLC, ROA/CROA and special initiatives.
* Serve as primary contact and support for all regional management communication opportunities.
* Act as point person for internal regional communication to staff, Owner/Operators, restaurants, Co-Ops and suppliers.
* Ensure that regional operators and staff receive clear, accurate, and timely communication.
* Actively participate in Regional Leadership Council.
* Some travel with Regional Leadership as needed.

Resource Management
* Develop protocol and framework for effective e-communications.
* Advise and consult regional content managers as they develop, design, and maintain their websites.
* Consult with regional staff about how to best leverage the appropriate e-communication mediums.
* Work with Home Office to ensure timely posting of communication to eliminate redundancy of effort.
* Drive e-communication strategy by leading the development of a process and protocol for executing
web-enabled/e-mail communication.

EXTERNAL (individual responsibilities below are subject to regional need/discretion)

Media Relations
* Liaison between Home Office Media Relations, Division Management, Regional Management as issues arise.

Crisis/Issues Management
* Ensure all appropriate parties are informed regarding issue, action steps, and resolution.
* Proactively ensure stakeholder and community engagement on issues that arise regionally.

Public Relations
* Partner with Marketing on the Public Relations initiatives and external communications plans across the region.
* Ensure consistent brand messages regarding programs, special events, and operations that aligns with the region's internal messaging.
* Assist, align and evaluate the execution of PR tool in promoting McDonald's social responsibility commitment.

Government Relations
* Develop and maintain relationship with Divisional Government Relations to keep up-to-speed and provide counsel on key brand issues, state/regional legislation impacting McDonald's locally.

EXPERIENCE & QUALIFICATIONS
* Five to seven years of communications or McDonald's experience.
* Strategic planning and project management skills, solid business acumen, and ability to work effectively in a changing environment.
* High degree of personal initiative, along with outstanding interpersonal, verbal, and written communications skills are absolutes.
* Strong writing skills, including persuasive writing (internal and external)
* Some Public Relations experience, with a working knowledge of agencies
* Working knowledge of e-Communication Strategy & change management communication.
* Web design experience /skills a plus.

Education Requirements:
Bachelor's Degree in communications, public relations, journalism, business or related field.

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