Seattle: Media Planner/ Razorfish

Media Planner
Job ID: 6330 Location: US-WA-Seattle
Posted Date: 12/21/2009 Category: Web Media - Media Planning/Buying

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More information about this job:

Overview:

Razorfish is one of the largest interactive agencies in the world and currently has more than 2,000 employees in 20 offices in seven countries (Australia, China, France, Germany, Japan, the United Kingdom and the United States) focusing exclusively on digital marketing and technology. Each office is filled with opportunities for people who want to invent the digital future. It's a big challenge, but it's a big Internet, and there's work to be done.




Responsibilities:

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Act as the primary media expert for assigned clients and client service team, including planning and buying of media.
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Provide marketing expertise, including online and offline strategy development.
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Perform campaign analysis directly relevant to optimization and/or planning and buying decisions.
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Analyze multiple sources of external data to assist in planning and buying decisions.
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Confers with client, account services, and creative team to establish media goals, objectives, and strategies for advertising campaign.
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Studies demographic data and consumer profiles to identify desired target audiences for online advertising.
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Evaluates editorial content and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience.
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Calculates reach and frequency of potential media vehicles.
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Gathers statistics and prepares media plan to guide buying process.
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Present’s media plan to account services and client for approval and makes adjustments as necessary.
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Negotiates best price for media space or time, as specified in approved media plan, to optimize budget.
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Buys negotiated media space, commercial time, or site placement.
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Monitors media agreements and contracts with outside media vendors.
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Monitors media for placement and time discrepancies and negotiates credit or billing adjustments when necessary.
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Researches and maintains record of trends, innovations, and changes that affect media buying.
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Responsible for the preparation of Insertion Orders and placement of advertising with media vehicle. Ability to delegate and utilize account team resources



Qualifications:
# Bachelor's degree, relevant courses or internships preferred
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Experience with ad server technology; Atlas Software preferred.
# PC proficiency and solid working knowledge of Microsoft Office.
# Strong written and verbal communication skills.
# BA or equivalent experience required.
# 4+ years of media planning and/or buying experience
# 2 years Internet space preferred
# Experience in both digital and traditional media preferred.
# Experience analyzing data or market research, 3-4 years preferred

http://jobs-razorfish.icims.com/jobs/6330/job

This is for full-time employment.