LA: Vice President for Communications and Marketing/Childrens Hospital Los Angeles

Vice President for Communications and Marketing
Req Num: 8609
Department: Executives
Schedule: Full-time
Shift: Days
Hours: 8-5
Job Details:

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The new Vice President for Communications and Marketing will be charged with establishing and maintaining a strong brand for CHLA, the new regional centers, its physician group, research and foundation, raising the visibility of all through effective strategic marketing and communications efforts, and building momentum through publicity, marketing and branding opportunities surrounding the opening of CHLA's new, state-of-the-art hospital facility (projected for 2011).
The specific responsibilities of the Vice President for Communications and Marketing include:
Lead a strategic and comprehensive communications and marketing program for CHLA, the Childrens Hospital Medical Group, the Saban Research Institute, and the CHLA Foundation incorporating branding, public relations, marketing, advertising, and internal communications disciplines, with the result of raising the visibility of the organization, enhancing its reputation, encouraging donor support, and achieving measurable results that contribute to the organization's business goals

· Manage the budget and staff of the communications and marketing department, and relationships with outside consultants.

· Work closely with the Board of Trustees of CHLA, senior hospital management, and all CHLA affiliated entities to plan and carry out branding and communications initiatives.

· Act as a partner with Development department in connecting with potential donors through publications, targeted communications, and marketing and advertising campaigns.

· Elevate public awareness of research at CHLA as a crucial point of distinction for the institution as a center of excellence.

· Develop a comprehensive public relations and marketing campaign to leverage the opening of CHLA's new hospital facility.

· Oversee internal communications with the CHLA Foundation, Board of Trustees, hospital staff, medical and research groups.
Manage crisis communications, including media response.

· Enhance CHLA's online presence and use of social media for optimum marketing and image-building.

· Collaborate and co-brand as appropriate with partner hospitals, Doctors of USC, and others.

· Collaborate as appropriate with USC Health Sciences and the Keck School of Medicine

· Experience at the executive level leading an integrated communications (branding, marketing, public relations, media relations, internal communications) function, with a track record of achieving significant, positive results through communications and marketing campaigns.

· Candidates must show significant achievements in a large, complex institution, preferably in the healthcare arena. Experience leading communications and marketing at an academic medical center would be ideal, but not absolutely required.

· Must possess an understanding of communications and branding in a non-profit environment, including use of communications to support high-level fund-raising and donor relations.

· Experience managing crisis communications is required.

· Ability to use primary research and other tools to measure the results of communications efforts.

· Must be able to envision the "big picture" and lead communications on a strategic level, as well as manage tactical implementation.

· Professional presence, able to relate to and engage trustees, hospital, physician and research group executives and individuals at all levels within the organization.

· Be a catalyst for change while protecting and acting as a steward for a 100-year old brand.

· Personal and professional attributes most valued in potential candidates include: innovative; proactive; flexible; collaborative; energetic; strategic; high emotional intelligence, and ability influence to influence and connect with people.

· Qualifications: Must possess at least a four-year degree from an accredited college or university.

Childrens Hospital Los Angeles (CHLA) is a special place where children have been cared for and cured for more than 100 years. Our hospital has become one of the world's top pediatric facilities, acknowledged throughout the United States and around the world for our leadership in pediatric and adolescent health.
EOE/AA

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