Chicago: SeniorMedia Manager/iCrossing

Senior SEM Media Manager
Company: iCrossing
Job ID#: 90770
# of Positions: 1
Job Type: Full Time
Location: Chicago, Illinois
Department: Digital Media Services
Category: Exempt
Salary: iC Grade 24
Benefits: Full Benefits

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Job Description

iCrossing is looking for a motivated individual to join our Search Media team as a Senior Search Engine Marketing Media Manager. In this position you will participates in all aspects of executing high profile and complex clients’ search media campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting.

Among the position's responsibilities, you will be challenged to: create successful campaign elements based on an understanding of our clients' business and customers, execute them accurately and efficiently, analyze performance and provide optimization ideas, evaluate strategic opportunities and develop strong relationships with clients through effective communication.

Search Media's ability to target and track demands detail oriented strategic thinkers with a curiosity to find the "why" behind the data and a drive to be impactful.

Become a valuable contributor to the marketing plans of high profile clients and apply today.


Major Job Accountabilities:

* Research clients’ websites – understand online goals and objectives. Develop keywords and phrases relevant to business model.
* Assisting in development of search media plans (research, submitting request for proposals “RFPs” to search engines) and building effective relationships with all vendors
* For client media campaigns, develop advertising copy / messaging adhering to the search engine specifications and guidelines.
* Responsible for proofreading content and ensuring quality of message.
* Interact with clients as needed for approvals and / or revisions.
* Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies.
* Collaborate with technical team the implementation of codes onto URLs for effective tracking and return on investment (ROI) measurement.
* Assisting in monthly and quarterly media billing reconciliations.
* Participate in and complete continual training and professional development as detailed within department.
* Maintain an understanding of industry trends and research industry related media.