Tampa: Marketing Communications Manager/ Bright House Networks

Marketing Communications Manager
Tracking Code
12276
Job Description

Function: The marketing communications department of the Tampa Bay Division of Bright House Networks produces the marketing materials to promote the company’s products and brand. This includes direct mail, outdoor advertising, print advertising, email marketing, and collateral materials. The marketing communications manager takes a hands-on roll in these activities, as well as managing a team of marketing specialists responsible for the production and execution of these tactics. In addition, this position manages a team of copywriters who produce copy for TV, radio, web and other media, and helps to support the activities of the marketing production team. The position works closely with the Director of Advertising and Communications to envision, develop, produce, evaluate and execute the highest quality creative products in all of these areas.



Specific Responsibilities:

* Lead, direct and motivate a skilled team of marketing specialists, writers, and outside vendors to produce materials for marketing campaigns that support the acquisition of residential and business customers and the expansion of the Bright House Networks brand
* Work with senior members of the marketing team to help set the creative direction for the company’s internally-directed marketing and advertising efforts. This encompasses everything from developing, presenting and executing on communications plans and brand messaging strategy for new product launches, to organizing creative concepts and briefs, writing or approving scripts, providing creative leadership for mail, print and outdoor, to collaborating on developing shot lists for film and TV (commercial) production, and to trafficking media
* Research best creative practices in other industries and in trend-setting advertising agencies and marketing firms, and develop creative strategies that translate those practices into ideas, concepts, scripts, print pieces and other marketing projects that we can use to support and enhance all marketing efforts
* Work with the Director of Advertising and Communications to support the planning, placement and management all media planning and buying efforts for the Tampa Bay division, including television, radio, print, outdoor advertising, online advertising including banners, SEM, e-mail and social marketing
* Provide consultative creative input to the tactical team responsible for running and maintaining campaigns, and for the content providers who deliver materials for these campaigns
* Use pre-existing relationships with graphics designers, art directors, digital production and graphics houses, editing and sound facilities, and other vendors to identify appropriate talents to fit our needs and to provide creative input and guidance
* Communicates with other divisions that provide creative content for use in the Tampa Bay area to effectively monitor and communicate the feedback, approval and, delivery processes
* Maintains close communications on programming, service, customer care and other stake-holders in the company in order to keep track of company initiatives, such as new product launches, changes to services, etc. and ensure that production activities are scheduled in a timely fashion to incorporate the changes to our business
* Assists with preparation of annual budgets and tracks expenditures to monthly P&L
* Works with Director of Creative Marketing and Production on other duties and special projects, as needed


Required Experience

QUALIFICATIONS/EDUCATION/EXPERIENCE:

* BA degree preferred with a strong academic background
* At least five years of first-rate creative experience within an advertising and/or marketing environment and knowledge of and experience with creative development and execution of print, outdoor, mail, TV, radio and other marketing communications materials
* Experience with ad agency production and creative methodologies and proven experience with successful companies or brands
* Expertise with managing all facets of the creative process and creative teams and experience wearing multiple hats
* Pre-existing relationships with and knowledge of skill sets of local and regional/national creative resources including freelance graphics designers or copy writers, graphic houses, editors, production companies, casting and talent agencies, printers, etc.
* Talented team leader. Highly committed to mentoring, training and motivating employees, and skilled at attracting and retaining creative talent
* Experience working in a fast paced environment with new and innovative technologies
* Effective communicator with strong personal initiative, excellent written and analytical skills
* Position requires an action-oriented individual who is able to prioritize and make decisions
* Candidate must have the ability to coordinate multiple projects at one time
* Proficient computer skills with strong experience in spreadsheets, windows applications and word processing

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